routinefrei

Websites that look
like your shop.

Your menu, your photos, your character. From that we build a website where guests find what you offer, see your opening hours and can get in touch directly. You see the draft before you decide.

Your shop sets the direction

Website builders and agency templates follow the same pattern: a big image, three boxes with icons, a quote with stars, a footer. That is quick to build and instantly interchangeable. Your guests notice it without being able to name it: the site could belong to any shop.

We start somewhere else: your menu, your shop and the things on your tables become the site. A site like that exists only once, at your address.

The templateImage, three boxes, quote, footer. Belongs to everyone and no one.
Draft for a snack bar in Eidelstedt: the home page shows the shop with its plastered wall, light box and window foil; the name has been made unrecognisable
Your shopThe yellow kiosk on the street, with light box, window foil and till receipt. Belongs to exactly one business.

What your own website does for you

Five things that change with your own, well-maintained site.

Guests find you, not just the portals.
Menu, opening hours and reservations are where people search: on Google, on Maps and behind the link in your Instagram profile.
Reservations and enquiries come straight to you.
Booking a table, asking about a party, ordering catering: with your own form or with the system you already use, without commission on every booking.
The menu online is the menu on the table.
New price, new dish, public holiday, closed for holidays: you send us the change, and we update it within the agreed scope.
Built for phones.
Lean pages and optimised images load fast, and the basic site works without a cookie banner.
Everything belongs to you.
The domain is registered in your name, and photos and texts remain yours. If you leave, you take everything with you.

This is what it looks like

Published projects with a link to the business, followed by drafts with names made unrecognisable. Tap to see more of a draft.

Levant Oriental Kitchen: published website on the big screen
Levant Oriental KitchenRestaurant · Hamburg

Live Restaurant · Hamburg

Levant Oriental Kitchen

Trilingual (DE/EN/AR), menu, reservations and catering enquiries, own admin area for the team, cookie-free visitor statistics.

Live Water sports · Alster

AlsterSURFER

Complete redesign; the proven online booking stayed untouched and was integrated. No system change, no disruption for regular customers.

Live Building cleaning · Hamburg

Klinkerklar Gebäudepflege

Trilingual website with property enquiries and a protected admin area: enquiries, customers, contracts and invoices in one place.

Live Holiday rentals · Borkum

Holiday apartments Borkum

Five apartments, each with its own page and real photos. Every booking button leads to the existing listing, where the calendar and payment stay.

Draft Restaurant & bar · Neustadt

The jukebox

The printed menu numbers the drinks like jukebox tracks. So the site is a jukebox: title strips, a poster with drawing pins, a door sticker with live status.

Draft Smash burgers & tacos · Eidelstedt

The yellow kiosk

Plastered wall, light box, window foil: the site is the shop. Inside, light boards, a tray with price labels and a till receipt with the whole menu.

Draft Breakfast café · Wilhelmsburg

The tick-box menu

At the café, you tick your breakfast on a card. The website is exactly that card: tick the boxes, see the total, take your choice into the reservation.

Draft Matcha bar · Sternschanze

At the counter

Window foil, an OPEN sign with live status, a note with opening hours, below it a bar mat and cups. The prices are on the purple board, just like in the shop.

Draft Bakery & coffee · city centre

In front of the counter

Black fascia with a neon logo, a cherry blossom branch, a glass display case with chalk price clips, a wooden counter with a menu booklet and an order pad.

Draft Noodle restaurant · Hoheluft

The tray at the window table

Original photo of the noodle tray, a clear menu and a choice of fruit teas. Signs and colours pick up the shop's look; ordering and pickup stay directly accessible.

Draft Breakfast café · Rotherbaum

Fridays, 5 pm

The menu tells a love story. The site is its table: a stack of letters to leaf through, plates, a menu booklet, a ticket for directions.

Draft Café & restaurant · Billstedt

The unfolded menu

Paper, capitals and handwriting like on the printed menu, splashes, cropped plates, Polaroids with tape. The whole menu with an allergen switch.

Draft Joinery · Northern Germany

Oak & espresso

Calm wood tones, large workpieces, an enquiry box instead of a wall of forms. For a trades business that builds trust through its materials.

How your website is made

  1. You send what you have. Menu, logo, Instagram name, a few photos, opening hours and the company details for the legal notice. If something is missing, we start with the rest.
  2. We agree on the draft. First we clarify which pages and features you need. For suitable restaurant and café projects in Hamburg, the first draft is free.
  3. You check the preview. You click through the site on your phone, and we agree on corrections. Then you decide whether to take it on.
  4. We go live. After your approval we connect your domain and the agreed features. Payment is due when you take it on.

Already have a website?

Then it doesn't have to be a new build. We take over existing websites including domain and hosting, sort out load time, mobile display and Google Business Profile and maintain the site on an ongoing basis, with a short report every month. Whether a takeover or a new build makes more sense is something we tell you plainly in the first conversation.

Good to know

How long does it take until the website is finished?

You see the first draft a few days after we receive your material. How quickly the site then goes live depends on your change requests and the domain; usually it takes days, not weeks. We only promise a fixed date once we know your material.

Who owns the website and the domain?

You do. The domain is registered in your name, and texts and images remain yours. If you end the collaboration, we hand over all files and access details in an orderly way. There is no website builder subscription that the site is tied to.

Can I change texts or prices myself later?

You send us changes by email or message. Which changes are included and when they are made is agreed in the maintenance package. An admin area of your own, where your team maintains opening hours, notices and images itself, is possible as a project; we built exactly that for a Hamburg restaurant, see References.

What happens to the old website when we build a new one?

We redirect the old addresses properly to the new site, plan the redirects in advance and check the most important pages after the switch. Temporary fluctuations on Google are possible. If the old site is to stay, we take it over instead: Already have a website?

Can the website be multilingual?

Yes. We built trilingual websites for a restaurant and a building cleaning company from Hamburg, in German, English and Arabic, with legal notice and privacy policy in all three languages. Which languages make sense is something we clarify in the first conversation.

Tell us about your business

Your Instagram name, your existing website or the name of your business is enough to start with. Homam gets back to you personally with an assessment. You can send photos and PDFs by email afterwards.

The record is deleted in the next daily deletion run after 180 days, unless it leads to an order (statutory retention periods then apply). Please do not send special categories of personal data or confidential documents.